Optimization
Our Services – Search Engine Optimisation
SEO isn’t magic, but can be confusing. It’s a combination of common sense, analytical thinking and – to an extent – reverse engineering. It’s not just about rankings, either. In general, we approach it by:
Researching the Market
Before a site can be optimised, there is background work to do – including analysing the site to see the current state of play. Identifying and examining the competitors in the same market is vital too – and of course, evaluating potential keywords and phrases for optimisation.
Analysing the Information
Forming a plan of action (split into short/medium/long term objectives) allows effort to be focussed in those areas which will provide the best return on investment – ensuring suitable monitoring strategies are in place and that the impact of optimisation campaigns can be measured effectively is an important pre-cursor to making changes too.
Implement Changes
Making changes to the website as well as starting suitable link-building, social marketing and content marketing campaigns (as appropriate) – with training and/or services being provided to the best effect possible. Changes should be made gradually and cautiously, with the impact being tracked along the way.
Rinse, Wash, Repeat
It’s not a one-off thing. You have to monitor the market, constantly analyse the results and adapt to any changes in conditions – for example, if you invest money in optimising your site, successfully over-taking your main competitor, nothing stops them from doing the same in return.
It’s not just about Ranking. Conversions Ducer too.
And remember. Keep an eye on how well your site performs once you’ve landed those visitors. Would you rather have 100 hits and 0 sales, or 10 hits and 1 sale? We know which one we’d go for!