Chapter 2: Influential Marketing Tools – Email Marketing Is Still A Powerful Persuasive Instrument

Influential Marketing Tools
Influential Marketing Tools

One of the most powerful and influential marketing tools you can use in your arsenal is email marketing, as it helps to attain the outcome you’re looking for.

It’s also one of the least expensive ways in which to increase brand/product/service awareness and boost sales.

It’s made it easier for businesses to reach out to clients, promoting their services and products while also improving sales.

Why should you be using email marketing in your advertising campaigns?

Affordable, Cost-Efficient

Email marketing is a very affordable method in which to reach your target audience about your company and its products/services. 

And, you can reach as many people as you want, as there is no “postage” cost to contend with, unlike postal mail.

What you do pay is minor compared to postal mail.

Targeted Correspondence

With email marketing, you can divide your email databases into categories, making it easier for you to keep track of clients based on the responses to offers you send.

For example, you can send out offers to clients who you already have a “relationship” with and then send out another mail to people who would be interested in your services by providing them with information about your company and what you do and offer.

Email Marketing Brings Business

Email marketing is what brings clients to your business – be it a website or a brick-and-mortar store.

It’s a very effective way in which to communicate with them and let them know about new products/services and provides them a medium in which to build trust and relationships.

Rapid Response

Email marketing campaigns can generate rapid responses, which makes it a very effective and cost-effective method in which to communicate with your target audience.

You can use it to provide your clients with the latest information about your company’s products and services.


If you want something user-friendly and can be very effective, then you want to use email marketing.

It offers features that will ensure your mail look good and can work to establish trust with your prospective clients/customers.

Email Marketing Is The Wave Of Online Marketing

Email marketing is extremely useful when it comes to article content and direct selling.

If you venture into the area of online marketing, then email marketing is the way to go.

An email marketing campaign is one of the most influential marketing tools a company can have in its arsenal – helping them to cultivate trust between the business and clients/customers.

Email marketing is just one way to endorse products/services via electronic mail.

How do you begin email marketing?

You must find out people’s email addresses to send things to, and this can be done in various ways, including but not limited to:

Freebies and Discounts – People love it when companies give them something of values such as a free gift, coupon, discount code or an incentive.

By providing something of value, they won’t see you as spamming their inbox, which only hinders your email marketing efforts.

When you spam people, it can affect how people see your business.

Offer Useful Content – Be sure the content you provide individuals will be something of value to them.

The best way to earn trust from subscribers is to give them something important in terms of facts and tips.

There is a plethora of free information for them to find for themselves.

Therefore, if you continue providing them with things, they can find for themselves, it will lead to their deciding to unsubscribe and ruin your online reputation.

Use Catchy Subject Lines – How you word your subject line will determine if a person opens or trashes your email.

If you have a catchy subject line, it increases the likelihood of the email being opened, read and action being taken.

You can consider asking questions, jokes, etc.

Once you get them to open the email, what you have to say will dictate their next moves. 

These are just some of the points to be mindful of when conducting an email marketing campaign.

By doing so, you can boost your chances of a higher return on investment.

Test Your Emails – All your efforts on creating cool content or catchy subject lines may be destroyed if your emails haven’t passed the entire testing process. 

You need to test your emails in order to:

  • check deliverability and spam rates
  • improve open rates and other crucial metrics 
  • ensure the safety of your subscribers’ data
  • validate and authenticate messages (SPF records and more)
  • eliminate bounces
  • avoid spelling and grammar errors
  • fix rendering and responsiveness

Foremost, there is a necessity to understand how your emails will look when they land in the users’ inboxes. For this purpose, you should check HTML of your message with all its links, attachments, and so on. It will help you to improve the entire email automation process.

You can choose one from many email testing tools, but we recommend checking Mailtrap. This tool allows you to safely test HTML of your email, spam rates, and other features without risks of sending testing emails to real users.

Every time you launch a new email campaign or modify the existing one, don’t skip testing. It is a must to convert your efforts into success.

Prev: Chapter 1: How Can You Begin Your Influencer Marketing Campaign

Next: Chapter 3: Social Media Influence Marketing Can Be A Powerful Tool In Marketing Campaigns