Chapter 12: Successful eCommerce Business Stories Conclusion

These 5 E-commerce success stories are worth looking at if you want to get into the E-commerce business.

  1. How Two Friends Built the Bushwick Kitchen (Morgen Newman & Casey Elsass)

The product research phase though important, it is one of the most challenging when it comes to online entrepreneurship.

Usually, when E-commerce businesses encounter challenges in this phase, they opt to use a strategy that can help them get out from the mess.

The strategies they use include:

  • Identifying customers’ problems
  • Finding existing solutions
  • Creating a product that beats those of its competitors.

Morgen Newman and Casey Elsass are two online entrepreneurs who demonstrated that it’s not a must to dig too deep for a product idea that’s profitable.

The two entrepreneurs mixed raw honey with chili flakes and branded it as MixedMade.

You know what?

It brought profits of up to $170K in just 10 months.

From there, they started to widen their product line by using a combination of other flavors.

Currently, the two online entrepreneurs own a company known as Bushwick Kitchen.

The success of MixedMade was stirred by the huge press coverage it received that saw the company improve their sales up to 2,200%.

Well, a lot of business people may think that their situation is just an entrepreneur’s dream but reaching where the business is today came with a lot of challenges.

In fact, at one point, MixedMade’s PayPal account was frozen.

This was due to the fact that the company was receiving a sudden increase in sales.

They could also not get enough supplies of bottles and chili from their suppliers.

But with all the challenges, the duo focused on solving their audience’s one problem at ago.

Well, you do not need to encounter such a situation for you to find your way out.

You can find ways to prepare your online store in case you encounter similar situations.

For instance, you may want to diversify your payment options so that you can use MasterCard, Visa, Discover, and PayPal.

This way, you will still continue doing business without interruptions even when one payment option develops issues.

  • How Erick Bandholz Turned a Community into a Growing E-commerce Store

Erick Bandholz’s BeardBrand makes thousands of dollars in sales every day but the success story behind it will blow your mind.

Erick, having an unbelievable beard is also passionate about facial hair and this has taken him together with his company on an incredible journey from the day the company was born in 2012.

BeardBrand started from scratch as a YouTube channel and blog but has now grown to be a successful company making more than $20K a day. 

So, Eric started by creating and publishing content about male grooming, beard culture, oil, and care.

While on the process of creating the content he found that there were fewer grooming products in the market while the demand was high.

He decided to come in and bridge the market gap by launching BeardBrand.

In 2013, Eric released the first grooming products after his blog was highlighted in the New York Times.

The BeardBrand website focuses on educating men about their beards, and learn how to improve themselves.

From the BeardBrand story of success, it’s evident that to be successful in your online store, you should focus on the mission of your business and provide value to your customers.

Apart from being an E-commerce business, BeardBrand focuses on helping men to feel confident in themselves where grooming products is an effective way they can get confidence.

If you are just starting out your E-commerce business or you are running an established one you must always understand the “WHY” of your existence.

  • Beer Cartel Used Content Marketing To Boost Sales By $65K

Beer Cartel was born in 2009 and sales a range of craft beers in Australia.

The E-commerce Company stocks over 1K beers. 

In 2017, the founder of Beer Cartel, Richard Kelsey wanted to take his E-commerce business to greater heights so he challenged his team by turning to content marketing.

The challenge was meant to:

  1. Increase sales
  2. Boost Company’s mailing list
  3. To create an active online presence.
  4. Beer Cartel followed a unique method different from that of other businesses and create surveys that ask people questions related to what they like and what they dislike.

It was not easy to get people to take the surveys so Beer Cartel sought help from other brands.

The company also offered a token for people who participated in the survey.

This helped them to get actual answers to real people and their business increases sales up to $65K.

From the Beer Cartel challenge, it’s evident that to be successful in the E-commerce world, you should come up with something unique that adds value to customers and the industry alike.

Beer Cartel used content marketing to increase their revenue and so you can use your own unique method to get the best results you couldn’t imagine.

  • How Neon Poodle Opened Stores in 3 Continents

Neon Poodle came to exist after the founder, Sammy Gibson who was searching for a customized neon sign failed to find something appropriate.

But Sammy didn’t give up when he failed to find a customized neon sign but instead, he decided to create his own signs that were customizable and stunning and can be used in the children’s bedroom.

This became the Neon Poodle which in just three years it became the number one E-commerce store in Australia for neon signs.

However, Sammy had some challenges and the major one being how to continue growing the business.

Sammy decided to expand the business to the international market reaching Europe and North America notwithstanding the hurdles and challenges he faced.

After expanding his E-commerce’s reach, Sammy and Jason’s hard work has seen Neon Poodle grow its revenue by 232.14%.

From the Neon Poodle story, it’s evident that casting a wider net can boost revenue and E-commerce growth.

  • Andy Dunn and the Bonobos

When Andy Dunn was starting out in the E-commerce business, he could not understand the dangers of unplanned growth.

He did not understand that consistent growth is more important than a rapid one.

So, he learned a lesson with his E-commerce store known as Bonobos.

Well, every online entrepreneur yarns for rapid growth and for Andy, his company’s revenue grew up to 60%.

So he horribly sent newsletters to his audience.

The result?

The website couldn’t accommodate the huge growth in traffic so the site had to be suspended temporarily to solve the issue.

From Andy’s story, you can see that his bite was more than he could chew.

As an online entrepreneur, always ensure your website can withstand the amount of traffic and that you can convert visitors into real customers.

It helps to learn from those who have made it big and we hope these stories of E-commerce success will inspire you to get started in the right way possible.

The academized review article has plenty of other E-commerce stories for potential online entrepreneurs wanting to take their businesses to higher levels.


In this day and age, times are changing.

More people are looking to be their own bosses and be in charge of their own futures.

The internet makes this goal more accessible than ever, and eCommerce is one exciting avenue for success.

Still, it can be tremendously difficult to know exactly how to start an ecommerce business that will actually do well enough to generate revenue.

There is so much information out there to sift through, so creating a plan of action is necessary to prioritize your resources as you develop your own ecommerce business plan.

This guide offers a streamlined and honest approach to subjects like eCommerce marketing, and provides pointers for sourcing products, along with other tips that are essential for those who are looking to launch a successful store.

We’ve covered these things in and clarified all the things which you need to take your first steps in the world of eCommerce.

All the Best!