Hey there everyone!
More often than not, you’ll find that some of your website visitors won’t pay attention to your lead capture pages while browsing and reading your content.
For them, you have to design a capture form that interrupts the experience with an email incentive.
In this lesson, we are going to show you how to create an exit intent pop-up page that will help you capture leads before they leave your site!
Getting Started
Go to your MailChimp dashboard, and click on the “create campaign” button.
Next, click on the “signup form” option.
On the following page, click on the “pop-up form” tab.
Now click on the “select an audience” menu, select the audience where you’ll add the subscribers that submit their email through this pop-up, and click on “begin”.
Designing The Pop-Up
Now it is time to start designing the pop-up form.
First, select the format.
There are three formats available: “modal”, “slide”, and “fixed”.
For this example, we’ll select “modal” to let our pop-up take the center space.
Next, click on the “display” menu to select when to display the pop-up.
Because this is an exit intent pop up, you have to select “on exit”.
Next, you have to select “image alignment”.
This is where you’ll position the image in your pop-up.
For this example we are going to select “left”.
Now move to the “button style” section to customize the CTA button.
Start by entering your call to action into the “text” field.
Now customize the colors.
To make the CTA button in your pop-up stand out, select white as the text color, green as the background color, and red as the hover color.
Now click on the “alignment” menu button and select “center”.
Then check the “full width” option to let the CTA button take the entire space below the form fields.
Now click on the “fields” tab.
Here all you have to do is select “first name” and “last name” as “required” fields.
This will help you personalize follow up messages that you send to subscribers that sign up through this pop-up form.
Now click on the “content” tab.
Here start by clicking on “browse” under “upload an image” to upload or insert the image that you’ll use in your pop-up.
In this example, we are going to insert the cover of the incentive that we’ll offer through this pop-up.
SEE MORE: EMAIL MARKETING MIND MAP
Next, compose the copy for your call to action that you’ll use in your pop-up into the text field under “body”.
This message will appear right on top of the form fields.
You can also add additional information into the text field under “footer”.
This information will appear right below the submit button.
In this example, we are going to add a disclaimer to inform the user about what they consent to by submitting their email address.
Next, compose a confirmation message in the text field under “sign up success message”.
This message will appear on a different page right after the user submits his or her information.
After you enter your confirmation message, click on the “link” icon.
Now click on the “link to” menu button and select “file”.
Now select the file that you’ll send the subscriber after he submits his information and click on “insert”.
Publishing The Pop-Up
Your pop-up form is now ready, and all you have to do now is to click on the “generate code” button.
Copy the code that will appear on screen, and then click on “close”.
Next, click on the “publish” button.
Now your new pop-up form is live, and you can insert it on your site by pasting the code you just generated inside your website’s code!
NEXT: Chapter 7: Creating A Sign-Up Form For Your Facebook Business Page
PREV: Chapter 5: Building And Embedding A Lead Capture Page On Your Website