Chapter 5: Building & Embedding a Lead Capture Page On Your Website

Hey there friends!

Once you’ve got your beautiful email and your automated campaign ready, it will be time to prepare the opt-in pages that you’ll use to capture email leads.

In this training we’ll show you how to build the most effective type of opt-ins, starting with a lead capture page for your website.

Getting Started

Building Lead Capture Page

Go to your MailChimp dashboard, and click on the “create campaign” button.

Next, click on the “landing page” option in the menu.

On the following page, enter the name of your new landing page in the “landing page name” field.

Now click on the “select an audience” menu to select the audience where you’ll add the users that sign up through this landing page.

You can click on “begin” after you configure this.

Designing The Lead Capture Page

Designing Lead Capture Page
Designing Lead Capture Page

Now it is time to start designing your new lead capture page.

You have to start by selecting a template over which you’ll design the page.

There are various templates available, and each one can help you capture different types of leads.

Because the goal of this page is to capture leads to grow an email list, you have to select the template titled “grow your list” because it has the right elements and minimal design.

 Let’s now customize the design of this template.

First, click on the “edit” button in the logo block on top to insert your own logo by clicking on “replace” to insert or upload your own image logo into this block. In this example, we will also click on the “style” tab to round the corners of our logo a bit.

Now it is time to customize the copy on the lead capture page.

We are going to offer an eBook to encourage people to enter their email addresses into this form, so instead of inviting them to join our list, we’re simply going to describe the eBook.

We’ll start by entering the title of our eBook into the headline block.

Next, we are going to enter a description of the eBook in the first text block.

Next, we are going to enter a call-to-action into the second text block to instruct the visitor to enter their email address in the field below to claim the eBook for free.

After you edit the copy, click on the content block below these text blocks to edit the opt-in form.

Start by checking the “first name” and “last name” boxes.

Then click on their correspondent “required” buttons to make them required fields.

This will allow you to personalize follow up messages that you send to leads that sign up through this page!

Next, scroll down to the “button” section and customize the button text.

Now make sure that “confirmation message” is selected in the “send to” menu.

Now scroll down to the message editor and compose the confirmation message that you’ll send to new leads after they submit their email address.

Now click on the “link” icon, and then click on the “link to” menu button.

Select “file”.

Now select or upload the file that you’ll send to the subscriber.

Then click on “insert”.

Now that your new lead capture page design is finished, click on “save and close”.

Publishing The Lead Capture Page

Publishing Lead Capture Page

Now you’re about to publish the page! Before you do, click on the “add page title” button.

This is the page title that will appear on the browser tab.

Save, and then click on “add URL”.

You can add a custom domain to your landing page if you’re a paying MailChimp subscriber, or you can simply add an extension to a MailChimp URL.

In this example, we are going to add a name extension to a MailChimp URL.

Click on “save” to finish after adding your URL.

Now that you’ve configured the lead page, click on “publish” to launch it.

Your lead capture page is now live!

Click on the URL below to open it up in another tab, and copy the URL.

Embedding The Lead Capture Page On Your Site

Embedding Lead Capture Page

Now you can embed this lead capture page on your website.

The methods you can use to embed the page will vary depending on your content management system.

In this example, we are going to show you how to embed the lead capture page on a WordPress website, manually, using our own business website as an example.

Start on your site’s dashboard, and click on the “pages” tab in the left-hand menu.

You have to embed the URL to each page in the site separately, so here you have to select which page you’ll embed it to first.

For this example, let’s select the homepage.

Ok, let’s do this.

First, click on “edit” to access the page editor.

Next, click on the “more tools and options” button.

Now select “code editor” under “editor”.

Now type the “<iframe src=” tag, and then paste the lead capture page URL right after.

Put it between quotes.

Next, type the “><iframe>” right after.

Next, click on “update”.

And that is it!

Now your lead capture page has been embedded to your site’s homepage!

Apply these same steps on the rest of your most visited pages to capture more leads!

Chapter 4: Creating An Automated Newsletter Campaign