Chapter 8: Generating More Email Leads With a Giveaway Campaign

Hey there everyone!

One of the craziest new online marketing trends is giveaway campaigns.

Giveaway campaigns are designed to generate lots of buzz, traffic, and leads by simply asking people to complete actions to earn entries to win prizes.

In this lesson, we are going to show you how to set up a giveaway campaign to generate lots of email leads, easily.

Getting Started

The easiest way to set up a giveaway campaign is through a sweepstake platform.

In this lesson we are going to use “Gleam”, a user-friendly marketing platform designed to let you create and run giveaways for free.

You’ll simply have to go to “gleam.io” on your browser and complete the sign-up process to use it!

Setting Up The Giveaway

After you register on the platform, go to the dashboard and click on the “new competition” button.

Now you can start creating the giveaway.

First, enter the name of your competition into the “name” field.

Now use the calendar functions below to select when the competition “starts” and when it “ends”.

Then select the correct “time zone” for your competition.

You can additionally compose your giveaway terms in the “terms and conditions” field.

Now click on the “captcha” drop-down menu button and select “always require a captcha” to stop bots from spamming your competition.

Next, click on the “user details” tab.

Click on the “minimum age” menu button and select “18+ checkbox”.

Now eliminate all options in the “allow login” section except “email” and “Facebook”.

This way you’ll only encourage registrations that require email sign-up for exposure to your sign-up forms.

Now click on the “how to enter” tab.

LEARN MORE: EMAIL MARKETING MIND MAP

Here you are going to select the entry method.

You can select “subscribe to a newsletter” to generate direct sign ups, but you have to upgrade your account.

If you don’t want to upgrade, simply select “visit a page” to add a landing page URL that participants can visit.

First, enter a call to action to encourage visitors to check out your email incentive into the “title” field.

Now check the “mandatory” option and the “daily” option to make it a mandatory daily entry.

Now enter your landing page URL into the “link URL” field, and then enter the CTA button text into the “button text” field.

Now select “automatically complete”, and click on the “prize” tab.

Here all you have to do is to enter the name of the prize or competition into the “widget title” field, and a description of the prize into the “description” field.

Then enter the number of winners into the “number of winners” field.

Now that you’ve finished customizing the competition, click on “save” to launch it. And that’s it!

All you have to do now is to start promoting your giveaway like crazy!

PREV: Chapter 7: Creating A Sign-Up Form For Your Facebook Business Page

NEXT: Chapter 9: Setting Up A Lead Generation Campaign On Facebook