Chapter 9: Setting Up a Lead Generation Campaign on Facebook

Hey there friends!

Facebook is a massive source of qualified leads, and you can run paid campaigns to promote your custom lead gen forms on the platform.

In this lesson we are going to show you how to do it easily, step by step.

Getting Started

Lead Generation Campaign Facbook

To create a paid lead generation campaign on Facebook, you have to go to the advertising manager first.

Start by going to the https://www.facebook.com/adsmanager/creation URL in your browser while logged in to your Facebook account.

Next, select “lead generation” in the campaign objectives column.

Now enter a name for your new lead generation campaign into the “campaign name” field, and then click on “set up ad account” to configure an ad account before you continue.

If you haven’t set up an ad account before, all you have to do is to select an “account country”, a “currency”, and a “time zone”.

Then click on “continue”.

LEARN MORE: EMAIL MARKETING TECHNIQUES

Setting Up The Campaign

Setting Up Campaign

Now it is time to start creating the campaign.

First, you have to set up the ad set.

Start by entering a name to save the ad set into the “ad set name” field.

Now click on the “Facebook page” menu and select the page that will represent your business in the lead generation ad.

Now scroll down to the “audience” section to define your audience.

First, select your target locations.

Then the “age” and “gender” of your target audience.

Next, select detailed targeting criteria.

Here all you have to do is to search a keyword that defines a topic that is relevant to your audience.

Now scroll down to the “budget and schedule” section.

Here all you have to do is to select a budget strategy.

You can select “daily budget” or “campaign budget”.

Now enter your total budget in the amount field.

Then, enter the maximum amount you are willing to pay for each lead into the “cost control” field.

Now select if you want to start running your ad set continuously starting right away, or if you want to set a start and end date.

You can now click on “continue”.

Creating The Lead Gen Ad

Creating Lead Gen Ad

Now it is time to start creating the ad to promote your lead gen form.

First, enter the name of your new lead gen ad into the “ad name” field.

Now choose an ad format. In this example we are going to select “single image or video” as the ad format to use the cover of our lead magnet in our ad.

If you select this format, click on the “add media” button and then on “add image”.

Now upload or select the image of your email incentive.

Now scroll down to the “text” section.

Enter your ad copy into the “text” field.

And here you can also add a “display link”, a “headline”, and a “news feed link description”, but they’re optional.

Creating The Lead Gen Form

Creating Lead Gen Form

Now it is time to create the lead gen form for your ad.

First, go to the “instant form” section and click on “new form”.

Now enter the name of your new form into the “untitled” field.

Next, select a “form type”.

Select “more volume” to create a form that is easy and quick to submit, or select “higher intent” to create a double opt-in form.

For this example we’ll select “more volume”.

Now click on “intro”.

Here you can customize the copy in your lead gen form with a headline, an image, and layout text.

We already added all this information to the ad, so in this example we will disable the intro.

Now click on “questions” to add a headline on top of the form fields.

Next, click on “privacy policy” and paste your website’s privacy policy page URL into the “link URL” field.

Now click on “thank you screen” and customize the headline and text that your leads see after they submit the form.

Now click on the “settings” tab.

Start on “form configuration” to “choose a form language” and select a “sharing” strategy.

If you select “restricted”, only people that see your ad can submit their info.

If you select “open”, people can freely share and submit your form.

Additionally, you can click on “field IDs” to customize the dummy text in the signup fields.

Now click on “save” to save your changes.

Please note that you can’t edit a form after you create it, so make sure to review all your form settings before you publish it.

Then, click on “finish” to publish your finished lead gen form.

You can see how your new form will look in the “form preview” window.

Finally, review your campaign settings, and click on “confirm” to launch your Facebook lead gen campaign!

PREV: Chapter 8: Generating More Email Leads With A Giveaway Campaign

NEXT: Chapter 10: Retargeting Site Visitors That Don’t Sign Up